The IoT Cube platform

The technology layer beneath connected products.

IoT Cube sits between the physical world and the software that runs your business. Devices arrive, data gains meaning, rules become action, and whatever you build next has somewhere to stand.

Explore the modules

Hosting: In-Kingdom, private cloud or on-site
Neutral on: Devices, carriers and AI models
Running on it: Eleven products today

/ Architecture /

Five things a platform has to do. Most vendors do one.

Connectivity without context is a data feed. Context without automation is a report. The value is in all five working as one layer.

Connect

Every device, machine and system you already run. Whatever brand, whatever protocol, whatever carrier.

Manage

Control, configuration, identity and access, at scale — devices treated as a lifecycle, not a list.

Understand

A signal becomes a fact when it sits next to your business data.

Automate

Events become workflows, alerts and actions — the response no longer depends on who happened to be watching.

Build

Build applications, dashboards and products on top. The eleventh use case costs a fraction of the first.

/ Modules /

Explore the platform, layer by layer.

Select a module to see what it does and how it works.

01 / Connect

Bring in the estate you already own.

Trackers, meters, sensors, PLCs and gateways arrive through one ingestion layer. Nothing is replaced to get started, and nothing is locked to a single supplier later.

Protocol adaptersMQTT, HTTP, LwM2M, CoAP, Modbus and OPC UA handled at the edge of the platform, not in custom code.
Device registryEvery device has an identity, an owner, a configuration and a history — searchable across brands.
Over-the-air updatesPush firmware and configuration to supported devices in controlled, reversible batches.
Edge bufferingWhere the network drops, data queues locally and backfills in order when it returns.

/ Specifications /

The technical detail your architects will ask for.

Supported protocols, networks and integrations. Ask us to prove any of it against your own hardware.

Device protocols

MQTT 3.1.1 / 5
HTTP(S) & REST
LwM2M / CoAP
Modbus RTU & TCP
OPC UA
CAN / J1939 via gateway
DLMS/COSEM via head-end

Networks

4G / 5G on any Saudi carrier
NB-IoT & LTE-M
LoRaWAN
Wi-Fi & Ethernet
Satellite backhaul
BLE via gateway

Integration

REST APIs
Webhooks
Streaming export
ERP, WMS, CMMS & TMS connectors
SFTP & scheduled exports
Single sign-on

Data

Time-series telemetry
Events & alarms
Geospatial
Configurable retention
Full export — your data stays yours

Security

Encryption in transit and at rest
Tenant isolation
Role-based access control
Full audit trail
Device identity & credential rotation

Experience

Arabic & English
Right-to-left interfaces
Web & mobile
White-label branding

/ Deployment /

Runs where your policy says it must.

Four ways to deploy. One product, the same APIs and the same upgrade path in each.

Most common

Option 1

Sovereign cloud

Hosted and operated by IoT Cube inside the Kingdom.

Fastest start
Data resident in Saudi Arabia
Managed upgrades

Option 2

Private cloud

Deployed into your organisation’s own cloud tenancy.

Your cloud account
Your security policies
Same product, same APIs

Option 3

On-premises

Installed in your own data centre where policy requires it.

Full physical control
Integrates with internal networks
Suited to regulated estates

Option 4

Edge

Processing at site for remote or disconnected operations.

Works through network loss
Local rules and alarms
Syncs when connectivity returns

/ Intelligence /

Bring your own model.

The platform is AI-neutral. What matters is not which model — it is that the output lands in an alert, a work order or a route change, instead of a report somebody reads on Thursday.

01Anomaly detection
Spot the reading, route or behaviour that does not fit — on live operational data.
02Failure prediction
Condition-based maintenance driven by vibration, temperature, current and usage.
03Optimisation
Consumption, demand and route optimisation that feeds straight into workflows.
04Ask in Arabic or English
Natural-language questions over your own operations, answered from your own record.

/ Developers /

Open at the top. No black boxes.

Publish telemetry, read assets and react to events with the tools your team already knows.

REST APIs and webhooks
Streaming export to your data platform
White-label portals and apps
Sandbox tenants for partners

Illustrative

# Publish a reading from any device or gateway
topic   tenants/acme/assets/TR-208/telemetry
payload {
  "ts": "2026-09-13T02:14:00+03:00",
  "temperature_c": 5.4,
  "door": "closed",
  "location": { "lat": 26.4207, "lon": 50.0888 }
}

/ Security & sovereignty /

Sovereign is a place, not a promise.

In-Kingdom residency

Data stored and processed inside Saudi Arabia, on infrastructure you can name in a tender.

Built to national controls

Designed to align with NCA cybersecurity controls and the Personal Data Protection Law.

Isolated by tenant

Tenant isolation, role-based access and a full audit trail across users, actions and devices.

Your cloud or site

Deploy into a sovereign cloud, your private cloud or on-premises without becoming a different product.

Read the data residency statement →

/ Ecosystem /

Eleven products already stand on it.

Each is a business with its own customers. None of them had to build infrastructure first.

tracking.me

Saudi AI and IoT fleet tracking, telematics, RFID, tyre management and connected mobility solutions.

livixa.ai

AI voice agents that automate customer calls, lead qualification, appointments, follow-ups and business workflows.

Humify

AI-powered GCC HR platform for payroll, attendance, recruitment, leave, employee records and workforce operations.

Shipr

All-in-one logistics for transportation management, fleet maintenance, freight forwarding and customs operations.

Gorex

On-demand car care — convenient vehicle maintenance and automotive services, booked in a few taps.

GoPulse

Family vehicle safety — visibility of your vehicles and loved ones, with security and peace of mind.

JMS

Journey safety for planning, approving, tracking and monitoring employee and contractor journeys.

Raceed

Saudi fleet expense management with NFC fleet cards, real-time spend controls, analytics and fraud detection.

TEFCO

Saudi IoT and telematics hardware — GPS tracking, RFID, AI cameras, sensors and RTLS, installed and supported.

Garix

Journey management to plan, monitor and manage business journeys and improve transportation safety.

Zaps

AI sales command centre for KSA and GCC teams, with AI agents that work the pipeline.

/ Solutions /

What customers run on the platform.

Fleet & Asset Operations

Know where assets are, how they are performing, and where attention is needed.

Cold Chain & Compliance

Monitor conditions continuously and create the operational record while products move.

Driver Safety & Journey Management

Connect journeys, behaviour, safety events and operational response.

Predictive Maintenance

Use condition and usage data to move from failure response to planned work.

Utilities & Metering

Monitor distributed infrastructure, consumption and abnormal conditions.

Facilities & Energy

Connect buildings, equipment and environmental conditions.

Smart Retail

Connect shelves, inventory, pricing and store operations.

Field Operations

Connect people, assets, tasks and proof of work.

Industries

/ Questions /

Frequently asked.

Do we have to replace our devices?

No. Device neutrality is the design principle. We connect the trackers, meters and sensors you already own, and prove it with your hardware early in a demo.

Where is our data stored?

Inside Saudi Arabia by default. Where policy requires it, the platform deploys into your own cloud tenancy or data centre without becoming a different product.

Can we use our own AI model?

Yes. The platform is AI-neutral. Run the model your organisation has approved, or ours — the output lands in an alert, a work order or a system update either way.

How do our systems integrate?

Through REST APIs, webhooks, streaming export and connectors for common ERP, maintenance, warehouse and transport systems. Your data can always be exported in full.

Can partners build products on it?

That is what it was built for. Eleven products already run on the foundation, and the same APIs, multi-tenancy and white-label options are available to partners.

Does it support Arabic?

Arabic and English, including right-to-left interfaces, from the first release.

Bring us the decision that takes too long today.

Start with the problem. IoT Cube provides the foundation underneath.